So, you’ve seen the stats on how the beauty industry keeps growing and you’re sick of sitting on the sidelines. You type “How to Sell Skin Care Products Online” into Google, but there’s a million results with different information everywhere. Not to worry, in this article we explain the key parts in becoming your very own skincare online retailer.
Skincare is an industry that just keeps growing
You Must Do Your Research
Product Research
The first place to start with your planning is with product research. It’s very important to find out what products are currently trending in the market as well as what products have stood the test of time. Find out what categories they fit in and what they claim to do. This includes the benefits they give and ingredients testing and safety.
Market Research
The beauty industry in Australia is worth over $7 billion, with shoppers spending $2.9 billion on skincare products. This means that there is a good opportunity to find your niche within it and take a slice of that pie. To do this, you’ll need to put yourself in the shoes of your customers and understand who they are. We recommend the use of tools like Google Trends and SEMrush to see what skincare topics people are looking for.
Competitor Research
Learn what other people are doing with their skincare businesses and see what works
Competition is tough in the skincare business. To challenge your rivals and combat this problem, you will need to also understand what they do. Things to keep a note of from competitors are:
- Product descriptions – what are the selling points?
- Pricing and promotions
- What audience they target
- Is there a gap in the market – What potential customers are they not targeting?
How to Sell Skin Care Products Online – The Plan
Choosing Your Supplier
After finishing your research, you will need to choose a supplier. This is one of the two most basic parts needed for your business to exist along with your actual online store. There are two main options to take; selling existing products from different manufacturers or making your own.
In a crowded market like this, we recommend creating your own skincare brand. You can work with private label companies like HH Australia, who will formulate, produce and brand beauty products on your behalf.
Making Your Online Store
You can’t sell skincare products online without a working eCommerce website. Popular eCommerce platforms include Shopify and Wix, where the setup is made easy. These tried and tested websites make sure potential customers won’t click off your website because it doesn’t work.
Another key element to your website is the theme and aesthetic, as the look and feel will help build your brand identity.
Prepare a Marketing Strategy
Influencers can be paid to promote your products to their fans
This is usually a missing part of new businesses. You need to make people know that your business exists and how your products can solve their problems. Influencer marketing is very popular within the skincare industry, particularly with the use of affiliate programs. This means influencers will be paid a commission for creating brand awareness and sales for you. The audience that you reach will be down to the influencers you choose.
Sell Your Products!
Now you have everything you need to know about how to sell skin care products online! Taking care of your research will lead you to having a great plan. Don’t neglect any parts mentioned in this article as they could all make or break your business. Get ready to start selling by working with HH Australia. They can make and supply the high quality, Australian made products your online skincare business needs.
