Skincare is a booming industry and at the rate that skincare brands are innovating or expanding their product lines, it’s easy for you to get left behind. In this article we take a look at 4 of the best skincare business ideas to help strengthen your brand in 2022. Let’s cut to the chase and get right to these 4 money-making ideas!
4 Best Skincare Business Ideas
Science Based Skincare
More and more people are paying closer attention to the ingredients that go into their skincare products. They want to know what ingredients are being used and how they can solve specific issues such as signs of ageing, dark spots or clogged pores. This phenomenon of ‘skintellectualism’ has seen skincare companies that put time and effort into the science of skincare (such as Glossier) grow exponentially.
You can join the science-backed boom by incorporating proven ingredients into your skincare formulations and making sure the copy on your packaging and product advertising refers to backed evidence of their benefits.
Next on our list of best skincare business ideas is sunscreen. Ask any dermatologist what the most important part of a good skincare routine is and chances are they’ll tell you its sunscreen.
Sunscreen helps prevent skin cancer and any cosmetic sun damage regardless of skin type. It’s a skincare product that people are only now discovering its importance – especially so in sunny Australia. So what do people look for in a good sunscreen? A high broad spectrum SPF to start, and a sunscreen that isn’t overly sticky or doesn’t leave a white cast.
Hybrid Beauty Products
Hybrid beauty products are those that combine the benefits of traditional skincare with cosmetic or makeup products. Some common examples of these include moisturising foundations or eye creams or setting powders and primers with high SPFs.
These products are popular as they reduce time in the increasingly busy lives of consumers. They also cater for those who are looking for a more minimalistic skincare routine and the idea that ‘less is more’.
Gone are the days where it was only women that invested into good skin care products and routines. Men are slowly starting to join the party, mainly as a result of the reduced stigma surrounding grooming in men. Creating skincare products that directly caters to men is a great way to extend your product line. It also adds some extra growth for your skincare business.
To market a product line that’s aimed at men, try to take a more simplified approach. Be direct and straightforward with your product messaging. Another good way to market your product is to work with influencers or celebrities in fields geared more towards men such as athletics or sport.
Expand your skincare offering with these 4 best skincare ideas!
Don’t get left behind. These 4 best skincare business ideas will have your skincare brand not only up to speed, but outpacing the competition as well! But how do you go about finding these products to sell? H&H Australia has got you covered. At H&H Australia, we provide a comprehensive private label skincare service, including product formulation and development. Talk to us today and see how we can turn these ideas into reality!