As a skincare private label company, marketing is key. If people don’t know about your OEM skincare brand, they’re not likely to choose your brand. In order to boost brand awareness and trust, consider getting social.
In fact, one in four social media users follows a brand they might buy from. Another 40% are already following their favourite brands. With social media advertising, you can boost your brands, your follower count, and your business!
Give your skincare OEM brand the boost it needs with these nine effective advertising tips!
1. Know Your Audience
Before you start using social media advertising, your strategy needs a good foundation. Every marketing strategy starts in the same place: with your customers.
Chances are your customers are already on social media, browsing different brands every day.
How do you differentiate your customers from everyone else online? In order to appeal to your ideal audience, you need to know who they are and what they care about. What type of consumers are you trying to attract to your OEM skincare brand?
Think about what you know regarding your customers’ likes, pain points, dislikes, and concerns. If you have a broad target audience, break the group into smaller personas based on:
- Age
- Gender
- Location
- Purchasing behaviours
- Household income
- Marital status
- Travel behaviours
- Interests and hobbies
The more you know, the more precise you can make your messaging.
Don’t forget to consider your unique value proposition, too. Why should consumers choose OEM skincare products from your brand? What value do your customers care about most?
Once you’ve narrowed down your audience, you can use precise messaging to attract them to your brand.
2. Get Goal-Oriented
Your competition is like already online, trying to attract customers to their own OEM skincare products. In fact, Instagram alone has 1 million monthly active advertisers. That’s a 200,000 increase from the year before.
If you want to beat out the competition, you need to consider your social media advertising goals. What are you trying to accomplish through your advertising? Your specific goals could impact your strategy moving forward.
Here are a few goals you might want to consider when building your advertising campaigns.
Brand Awareness
Do people know about your skincare OEM brand? If not, you’ll want to start boosting brand awareness. The more often people see your brand, the more likely they’ll recognize you from the rest.
First, think about what differentiates your brand from others. Don’t forget to use your visual brand when advertising, including your:
- Logo
- Colour palette
- Fonts
- Imagery
Brand cohesion is key. If your brand changes across every platform, people might fail to connect your ads. They might not associate your ads with your website, or products either.
For a brand awareness campaign, you’ll want to focus on impressions over clicks.
Website Traffic
Do you want to increase traffic to your website to boost sales? If so, you’ll want to generate more clicks on your ads. Then, consumers will visit your website to learn more about your OEM skincare products.
Make sure to use a strong call-to-action within your ads. You’ll also want to focus on the value you’re offering. Why should people learn more about your products?
By focusing on the value you offer, you can generate more clicks and start acquiring more sales.
3. Improve Your Quality Score
Don’t neglect the importance of your quality score. Your quality score can impact where your ads rank, which impacts how many people see your ads. A low-quality score can make your cost-per-click more expensive, too.
To improve your quality score, you’ll need to make sure your ads are relevant to your user. You’ll need to boost engagement as well.
Try promoting your best content to increase engagement. Make sure your content is relevant to your customers. Otherwise, they won’t click!
A higher quality score can help you save money and generate more traffic to your website.
4. Utilize Video Ads
Video ads are a great way to get people interested and engaged. In fact, 50% of customers already look for video content before visiting a store. Using video ads can help you stand out from the other skincare private label companies online.
Make sure your video ads match your brand. An interesting, eye-catching ad will attract more clicks. Don’t forget a strong call-to-action, too.
Once people visit your website, you can encourage them to make a purchase!
5. Start Remarketing
Remarketing is an effective marketing strategy that can boost sales and improve your ROI. With remarketing, you have a second chance to appeal to consumers who previously visited your website.
Make sure your remarketing ads are personalized. For example, you can show consumers the products they explored while on your website. Then, use language that entices them back to those OEM skincare products.
For example, you can say, “You forgot these!” or “Your OEM skincare regimen is waiting!”
6. Try New Targeting
Social media advertising platforms are becoming better at targeting customers. To improve your campaigns, consider adjusting your targeting.
For example, you might want to make a new campaign for each location you target. If you’re targeting different countries, make sure your language settings match accordingly.
7. Consider Your Site
When people click an ad to visit your website, what will they see? Their experience on your website might cause you to lose customers.
Make sure your site is fast and easy to use. A negative UX could cost you. Try to match your ad language to your landing page language as well.
That way, you create a cohesive experience for the user.
8. Test Your Copy
You don’t have to stick to one ad. When advertising your OEM skincare line, try different headlines and descriptions. Mix and match to see what language generates more clicks.
You can also use A/B testing to determine which ads are most effective.
9. Highlight Your Content
One of the best ways to attract customers is to promote content they already love. Repurpose your old content to attract new business. Make sure that content reflects the customer’s needs.
By highlighting your content, you can provide customers with the value they need and attract more website traffic.
Stay Social 9 Ways to Boost Your OEM Skincare Brand
Give your OEM skincare brand a big boost! With these nine social media advertising tips, you can stand out and attract more business. Start advertising with these easy tips today!
Eager to boost your brand? Contact us today to get started!
