When it comes to growing your private skincare label, you can’t overlook the potential of influencers. Influencer marketing has become an incredibly popular way to amplify your brand.
This is especially so in the skincare, makeup and beauty industries. The ability of influencers to help your brand grow really shines here.
So what are influencers? And how exactly do they help your private skincare label grow? Read on to find out.
The Facts behind Influencer Marketing
Influencer marketing is a form of social media marketing. It involves using influencers to promote and endorse a brand’s products or services. But what are influencers?
Influencers are typically social media users who:
- Have authority and are considered opinion leaders within their niche
- Have a substantial following within their niche
Influencers can be found in almost any niche or market. This includes skincare influencers, fitness influencers to fashion influencers.
Influencer marketing can be considered as the modern form of celebrity endorsement or word-of-mouth marketing. When done correctly, the benefits influencer marketing can bring to a brand can be huge.
- 49% of consumers depend on influencer recommendations
- 70% of teens trust influencers over traditional celebrities
- 86% of women use social media for purchasing advice
These stats demonstrate how important it is for brands to connect to their audience. It also shows how influencers can be the bridge between brand and consumer.
5 Great Benefits of Influencer Marketing
As the owner of a private skin care label, influencers can help take your brand to the next level. Let’s look at 5 distinct ways they do that.
1 – Increase Your Brand’s Awareness
Above all other things, influencers are capable of increasing your brand awareness tenfold. They are able to share your brand’s products, services, values and other messaging to their own audience. A well-developed relationship with your influencers can essentially turn them into another member of your sales team!
Considering the large number of people using social media (it’s over 3 billion, by the way), it’s unlikely that your marketing is targeting everyone you could possibly be. Influencers help bridge that gap by connecting you with potential customers you may not have even thought!
2 – Build Your Brand’s Credibility and Authority
Influencers are such for a reason. Their own popularity, knowledge and experience have made them an authority in whatever niche they might be in. So what happens when they endorse your product? Your brand is seen in the same light as the influencer.
Influencer marketing is able to build your brand’s credibility in that way. By creating content featuring your product, their audience associates the influencer’s values with it.
It is worth mentioning however, that this could work the opposite way. An influencer with a poor reputation can have a negative effect on your brand. That’s why picking the right influencer for your brand is incredibly important.
3 – Create Compelling Content
Influencers are masters of creating content. This is especially so for those on social media platforms such as Instagram. They would not have amassed such followings without being so. When they work with you, they will be able to create the same creative content – only this time, your product and brand are included in the shot!
This also applies to influencers in the Youtube space (i.e. youtubers). Working with youtubers to flaunt your product on a list of ‘Top 20 Cleansers for Sensitive Skin’, can garner your private skincare label a lot of attention and clout.
When creating content with influencers, it’s important to give them the freedom to do so. Their audience is used to a certain style from their influencer, and they’ll quickly notice if content is forced and overly promotional!
4 – Increase Your Overall Social Media Presence
Using social media as a vehicle for business growth is almost non-negotiable in today’s digital age. Influencers can help foster that growth, being social media experts themselves. When influencers are a part of your social media marketing strategy, your social media presence experiences steady growth.
Your overall impressions, reach and engagements increase, which will also cause an uptick in your follower counts. This can lead to increased traffic to any linked websites you may have.
When an influencer introduces your brand to their audience, they become your audience as well.
5 – Increase Clicks, Conversions and Sales
Influencers are experts at increasing brand awareness and credibility. But quality influencer campaigns also contribute to making sales and increasing revenue. Influencers can either do this actively, through strategies such as competitions or referral programs, but also passively, where their influence is enough to convince followers to make a purchase.
So How Do I Find My Influencers?
As we mentioned before, selecting the right influencers is central to a successful influence marketing strategy. You want to pick influencers who share your brand’s values, mission, vision and goals.
For example, a brand focusing on natural skincare ingredients wouldn’t select an influencer who is open to chemical, man-made or artificial ingredients in products.
The right influencer will be capable of bringing you the results you’re after.
How to find influencers you ask? Finding them can be a difficult task. Some may contact you directly looking to endorse your brand. You can conduct your own research on social media and get in touch. There are also many influencer marketing services who conduct influencer outreach for you.
Start Amplifying Your Brand
Influencer marketing can elevate your brand to new heights and give you access to markets you would not have even thought of. Start looking into an influencer marketing strategy and see how it can give your private skincare label a leg up on the competition!